our story


séz. a leisure wear brand born from the vision of Asher and Charlie, both hailing from the vibrant city of Nottingham.

"séz." [says you] began with a group of friends joking around with each other but stuck on and today a big group of people associate themselves with the word. including a football team, FC Sez, which was built from the bottom up.

this grew into an idea which Asher developed: to give a voice to the collective dreams and aspirations of the community he grew up in. Asher not only saw the city's strong sense of community but also recognised the uniqueness of each individual within it. inspired by this unity and diversity, he started this journey to create a brand that would truly belong to the people.

He passionately worked to bring séz. to life, crafting a brand that echoed the sentiments of every person it touched.


séz. wants to be more than just another streetwear brand.

we believe our journey is deeply intertwined with the hopes and dreams of the community we represent. from a brand that started as a dream, we want this to transcend into our garments and to those who wear it. to become a personal proclamation, an extension of the wearer's voice.

when you wear séz., you are not just saying something about fashion; you are saying something about yourself, about your values, and about your place in the community and wearing séz. is an invitation to join a larger community, to be part of something greater than ourselves.

our designs are minimalist to ensure longevity. we want our tees to be a staple for every wardrobe.

the future.

séz. wants to be an outlier, can we deliver quality, fashionable garments that aren't harmful to the planet. Our commitment to preserving the environment whilst also supporting local communities is at the forefront of what we do. we endeavour to source eco-friendly materials and collaborate with local artisans to create timeless pieces that stand the test of time. by investing in séz. garments, you embrace a sense of responsibility, confidently contributing to the betterment of society and our precious planet.
please see our promotional song created by positive content: https://www.youtube.com/watch?v=m7JrGuUSSOQ